Country X Consulting Report About China Mining

PEST Profile.

a. Assess the political situation in X country, such as the type and stability of the government.

b. Assess the economic situation in X country, including information such as the size of the economy, per capita income, and any information relevant to ABC’s business.

c. Provide a summary of the social and cultural aspects of the country, such as level of education, and any other factors relevant to ABC’s business.

d. Assess the level of technological sophistication in X country, such as internet access and any other factors relevant to ABC’s business.

Objective: The purpose of the assignment is to assess the overall investment climate of a BRICS / MINT country (Brazil, Russia, India, China, South Africa / Mexico, Indonesia, Nigeria, Turkey) by conducting a PEST analysis (political, economic, sociocultural, and technological factors), to determine market entry strategy, and to convey written recommendations in a concise manner.

Scenario: You work for a consulting firm that specializes in international market entry strategy for corporate clients. Your firm is the market leader in strategy for emerging economies, utilizing a variety of proprietary computer simulation programs for conducting PEST analyses. One of your firm’s important clients, ABC Co., has decided to open a subsidiary in country ‘X’, one of the BRICS / MINT countries. ABC Co. is a medium-sized international company in the ‘Y’ industry, with no experience in emerging economies. Given your excellent reputation in the business, your team has been assigned to conduct a PEST analysis and to provide recommendations for ABC Co.

Format Guidelines: It should be typed, double-spaced, with 1-inch margins, and 11 cpi font, Times New Roman. Factors contributing to the grade (see Rubric on Canvas) include comprehension of the assignment, analysis and recommendations, application of theoretical concepts, quality of references (see below for explanation), and presentation. Presentation includes grammar, spelling, referencing (APA style with in-text citations), and structure of the paper (e.g., use of subheadings). In the title, you can add information, for instance, ‘Consulting Report on the Automobile Industry in India.’

 
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